Canadian Electrical Wholesaler

 April 5, 2017

Dave Syer Appointed VP, Westburne CanadaEffective April 24, 2017, Dave Syer will report directly to CEO Roger Little, and will be a member of the Executive Management Committee for Rexel Canada Electrical Inc.

His responsibilities will include accountability for developing and directing strategic efforts to improve market penetration and ensure profitable growth within Westburne Canada.

Dave will also be responsible for planning, directing, monitoring and ensuring the attainment of financial and non-financial objectives.

Dave joins Westburne from Sonepar Canada Inc., where he held the position of Vice President, Vendor Relations and Business Development. Prior to Sonepar Canada Inc. Dave held numerous management positions with Hubbell Canada LP, including Vice President, Sales and Marketing. Dave has close to 30 years of sales leadership experience within the Canadian electrical industry.

Dave holds a Diploma in Business, Marketing Management option from Ryerson University.

 

 


By Shoynear Morrison

The importance of using the right tone within communications and marketing can be easily underestimated. Within these fields words are used to convey specific messages and meaning regarding a brand.

What does the word tone mean and how can understanding its meaning allow you to apply this literacy device?

Well... The Merriam-Webster Dictionary defines the word tone as an “accent or inflection expressive of a mood or emotion, the pitch of a word often used to express differences of meaning.” Aka… tone, is the way we say something and creates emotion. 

 

Read more...

 

 

 

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