Canadian Electrical Wholesaler

March 13, 2017

EFC Honourary Member Awards: Nominate Someone Today!Do you know an industry member who has greatly contributed to the Canadian electrical industry and to Electro-Federation Canada? Submit an award nomination and honour this nominee as a recognized leader in our industry.

Two Honourary Member Awards will be presented: one to a distributor and the other to a manufacturer. Nominees must be retired (or of retirement age) from the industry and formerly (or presently) with an EFC member company.

Both awards will be presented at the EFC Conference in San Diego, during the opening business program on May 31, 2017. Deadline for submissions: April 12.

Submit your nomination(s) now: http://www.electrofed.com/2016-17-efc-honourary-member-awards/.

 


By Shoynear Morrison

The importance of using the right tone within communications and marketing can be easily underestimated. Within these fields words are used to convey specific messages and meaning regarding a brand.

What does the word tone mean and how can understanding its meaning allow you to apply this literacy device?

Well... The Merriam-Webster Dictionary defines the word tone as an “accent or inflection expressive of a mood or emotion, the pitch of a word often used to express differences of meaning.” Aka… tone, is the way we say something and creates emotion. 

 

Read more...

 

 

 

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