Canadian Electrical Wholesaler

 

Looking Back

Even in a principally agricultural province like Saskatchewan, the impact of electronics on the electrical distribution industry will be “very Big”, forecasts Ward Johnson, president of Ward Johnson Electric Ltd, Regina.

However, the economy of the province is in a dismal state and  “It’s a matter of hanging in until things improve”.  The future is very bright, however, because of the province’s mineral wealth, potash in particular, and reserves of oil.  When these industries begin to boom in three to four years’ time, distributors will prosper for years to come.

In the meantime, though, Saskatchewan has joined Alberta in the economic doldrums and it will be 1985 before distributors start to bounce back.  Fortunately, the upgrading of all rail lines in Western Canada is helping to ease the pain:  “We do a lot of business with the railways.”

Mr. Johnston is especially bullish about the future of programmable controllers in Saskatchewan, although “many of us in the industry know very little about them.  They offer a whole new way of controlling things.  It appears all kinds of training and retraining in PCs will have to take place.”

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Study

Technological change has often been the cause for major market disruption. Consumers tend to benefit from these kinds of disruptions through improved service levels or radically lower prices. Wholesalers and distributors, however, have fewer means to drive changes themselves.

 

Here in Part 3: successfully operating in added-value market segments. This requires applying a number of different levers, usually at each step of their sales channels. . . Read more 

 

 

 


By Shoynear Morrison

The importance of using the right tone within communications and marketing can be easily underestimated. Within these fields words are used to convey specific messages and meaning regarding a brand.

What does the word tone mean and how can understanding its meaning allow you to apply this literacy device?

Well... The Merriam-Webster Dictionary defines the word tone as an “accent or inflection expressive of a mood or emotion, the pitch of a word often used to express differences of meaning.” Aka… tone, is the way we say something and creates emotion. 

 

Read more...

 

 

 

Changing Scene

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Canadian Electrical Wholesaler is surveying Canadian Electrical Industry Businesses. This short survey (5 multiple choice questions) will aid in determining the the state of Canadian electrical businesses and provide valuable insight into industry shifts. 

We thank you for your time in filling out this survey.

Take survey here: https://www.surveymonkey.com/r/CEWbusinesssurvey

 

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