Canadian Electrical Wholesaler

January 31, 2017 

Electrical distribution companies operating in British Columbia will continue to get larger while most smaller independents will gradually disappear, predicted Art Reid, manager, B.C. District, Wesco Westinghouse Sales & Distribution Co. of Burnaby.

In fact, he pointed out, there are no small independents left in British Columbia. He believed Quebec is the only province where many small independents continue to exist.

Mr. Reid said distributors will have to carry “a total package of products” in the future, providing their customers with one-stop shopping. These broadly based distributors will be able to serve several markets: the residential for small contractors, and the building and industrial for larger contractors.

These wide-ranging distributors will rely heavily on manufacturers to cope with the large amount of highly specialized technical knowledge they need to adequately serve customers. The manufacturers, however, will need to employ specialists who “eat, sleep and breathe one product line” and always make themselves available to back up their distributors.

Naturally, distributors will have to upgrade their own personnel as well, said Mr. Reid. “The level of expertise of the inside sales force will have to be improved over the years.” While he agreed that most selling will be done over the phone, he argued that personal sales calls will still be needed to some extent, even though they are very expensive, because the customer wants something of a personal relationship.

Mr. Reid envisioned major changes occurring, because of electronics, in the control and motor areas where silicon control rectifiers will replace conventional motor starters.

 

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Technological change has often been the cause for major market disruption. Consumers tend to benefit from these kinds of disruptions through improved service levels or radically lower prices. Wholesalers and distributors, however, have fewer means to drive changes themselves.

 

Here in Part 3: successfully operating in added-value market segments. This requires applying a number of different levers, usually at each step of their sales channels. . . Read more 

 

 

 


By Shoynear Morrison

The importance of using the right tone within communications and marketing can be easily underestimated. Within these fields words are used to convey specific messages and meaning regarding a brand.

What does the word tone mean and how can understanding its meaning allow you to apply this literacy device?

Well... The Merriam-Webster Dictionary defines the word tone as an “accent or inflection expressive of a mood or emotion, the pitch of a word often used to express differences of meaning.” Aka… tone, is the way we say something and creates emotion. 

 

Read more...

 

 

 

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Canadian Electrical Wholesaler is surveying Canadian Electrical Industry Businesses. This short survey (5 multiple choice questions) will aid in determining the the state of Canadian electrical businesses and provide valuable insight into industry shifts. 

We thank you for your time in filling out this survey.

Take survey here: https://www.surveymonkey.com/r/CEWbusinesssurvey

 

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