Canadian Electrical Wholesaler

March 31 2016

History was made. For the first time a woman, Mrs. Jeannine Wood, was elected CEDA President.

CEDA was now enjoying an annual revenue totalling $100,000, and with its influence in the business world evidently growing, many members felt the association needed a full time, permanent president. A discussion by the Board raised the following points:

Governments find it easier to relate to a permanent President rather than an elected President. There are already a number of business associations with the President a full time permanent paid employee. An Ottawa location would allow for easier access to government offices and make it easier to obtain bilingual staff.

It was recommended that the question of a permanent president be put on the agenda of each divisional and chapter meeting.

The Electrical Distributors course at Seneca had been running for a year, and General Manager N. McKellar reported 11 students had completed the full 24-week course, while 15 more had finished 12 weeks. He said the reaction of distributors to the quality of training was good, and that the course was being supported by all phases of the electrical industry.

“The estimated contribution in dollars (to the program) by manufacturers, distributors, contractors, electrical maintenance companies and others is in the order of $100,000 per class.”

CEDA Current, under the new publisher, was drawing mixed reviews from CEDA members. Jack Kerr, Publisher (Kerrwil Publications), reported that he expected the magazine to generate $700 profit over the year, a first for the magazine. But some members complained that they had heard that the mailing lists for CEDA Current were the worst in the industry, and they also believed the lists had been turned over to an outside advertising medium. These allegations were to be checked out.*

To assist General Manager McKellar in handling the clerical duties involved in maintaining the association, an office assistant position was approved. The salary range was from $115 to $130, with no benefits other than Canada Pension and Unemployment Insurance being paid. (There is no statement of how many staff CEDA employed at that time, but the General Manager reported that “the present salary of the CEDA office staff is $9000 per year”, suggesting to the writer of this history a staff of no more than one full time and one part time employee.)

* Putting this into perspective, the original circulation as received from CEDA required considerable updating. Also, Kerrwil has never released the circulation lists of any of its publications. In each year of the five-year agreement, CEDA received a dividend, with overall dividends exceeding $10,000. (Plus money Kerrwil paid for CEDA Current at the outset.) CEDA Current, since 1980, reached more than 250,000 readers annually. This is opposed to 72,000 readers annually when Kerrwil assumed publication responsibilities.

 

Latest Articles

  • Prev
  Have you noticed how certain people thrive during periods of rapid change while others ...
Fall is the best time to eat apples. They are great until mid-October and then they transform back ...
John A. Preville, President and CEO of LEDVANCE Canada, the company born out of the former Osram ...
In the electrical industry, capturing business is a fight for market share. And to win that fight ...

Study

Technological change has often been the cause for major market disruption. Consumers tend to benefit from these kinds of disruptions through improved service levels or radically lower prices. Wholesalers and distributors, however, have fewer means to drive changes themselves.

 

Here in Part 3: successfully operating in added-value market segments. This requires applying a number of different levers, usually at each step of their sales channels. . . Read more 

 

 

 


By Shoynear Morrison

The importance of using the right tone within communications and marketing can be easily underestimated. Within these fields words are used to convey specific messages and meaning regarding a brand.

What does the word tone mean and how can understanding its meaning allow you to apply this literacy device?

Well... The Merriam-Webster Dictionary defines the word tone as an “accent or inflection expressive of a mood or emotion, the pitch of a word often used to express differences of meaning.” Aka… tone, is the way we say something and creates emotion. 

 

Read more...

 

 

 

Changing Scene

  • Prev
Do you know an industry member who has greatly contributed to the Canadian electrical industry and ...
Kendra Smith will be joining the company’s Nationals Accounts team as the Key Accounts ...
Flextherm Celebrates 25 Years With a Big Bang PHOTO: EIN-37/CEW-18-CS-Flextherm-400.jpg The floor ...
Electro-Federation Canada’s 6th Annual Future Forum, Thinking Smarter — Channel Products, Energy, ...
Blueway has been added as a division within Sonepar Ontario, reporting directly to Sonepar Ontario ...
Pilz Canada has added Marcus Graham to its family. Marcus is now serving a wide base of customers ...
Christopher Balleine has been appointed Stelpro’s Sales Representative, Maritimes, ...
Based in Ottawa, Lafontaine will be responsible for building on Schneider Electric’s ...
Bill Smith from Electrozad Supply Company Limited has been selected as this year’s recipient ...
Effective April 24, 2017, Dave Syer will report directly to CEO Roger Little, and will be a member ...

Peers & Profiles

  • Prev
Gordon MacDonald is a cheerful, driven individual who loves to be challenged, a trait that suits ...
  Jordan Prins is an account manager at Wesco Distribution in Abbotsford, British Columbia. ...
Mike Marsh, President and CEO of SaskPower, has been a leading figure in Saskatchewan’s electricity ...
I didn’t wake up one day and go, “I want to work for my dad!” Actually, it was ...
    Ouellet Canada is celebrating 50 years in the Electrical Heating ...
  On February 27th Lumen opened their 36th branch in Ottawa, Ontario. ...
John Baron is President of Elec-Tech Sales Ltd., a manufacturing agent with headquarters in ...
  In September 1957, Ken Gerrie opened a storefront electrical supply counter in the growing ...
I met with Shoynear Morrison at the Lumen show in Montreal this past April — a welcomed ...
LEDVANCE GmbH, a new legally independent lamp manufacturing company born out of the former Osram ...

Canadian Electrical Wholesaler is surveying Canadian Electrical Industry Businesses. This short survey (5 multiple choice questions) will aid in determining the the state of Canadian electrical businesses and provide valuable insight into industry shifts. 

We thank you for your time in filling out this survey.

Take survey here: https://www.surveymonkey.com/r/CEWbusinesssurvey

 

Copper $US Dollar price per pound

Kerrwil Publications

538 Elizabeth Street, Midland,Ontario, Canada L4R2A3 +1 705 527 7666
2016 All rights reserved

Use of this Site constitutes acceptance of our Privacy Policy (effective 1.1.2016)
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Kerrwil